Geelong Australia struggled to get going on the sales front. Here's how our 3-stage approach
led to an exponential growth in their lead generation.
Geelong Australia, a residential project located in the city of Greater Geelong in Victoria, offered leisure living options. Their main intention was to overcome the negative sentiment in the real estate sector and stiff competition to ensure more bookings.
We aimed at generating a strong brand recall in the first phase, followed by identifying the right buyer demographic to boost sales. Understanding the buyer sentiment and the local market, we targeted young adult investors with a communication strategy focusing on the numerous benefits of the project, including connectivity and lifestyle it offered. This led to the conversion being shot up by 500%.
Increase in clicks
Rise in impressions
Growth in conversions